The Design Secret of Axopar: Jan-Erik Viitala & the Adventure Revolution

Jan-Erik pulls back the curtain on the "design secret" behind the Axopar brand.

How Game-Changing Design Happens from the Ground Up.

What does it take to create a brand that doesn't just sell boats, but defines an entire category? Most see Axopar as the ultimate "adventure machine," but few understand the relentless obsession with design and the Finnish grit required to disrupt the status quo.

In this episode of the YachtWay Podcast, we sit down with Jan-Erik Viitala, the visionary founder of Axopar. Jan-Erik pulls back the curtain on the "design secret" behind the brand - from sketching the new 38 to why they choose to launch their boats in the freezing Finnish ice.We dive into the "Axoparian" lifestyle, the influence of customer feedback on the latest models, and the future of exploration on the water.

Whether you’re an adventure seeker or a design enthusiast, this is your masterclass in the mindset of the man who turned boating into a global movement.

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