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From Riva to Pershing - Jeff Brown on Italian Legends and Building a Brand
Learn about the evolution of Italian yacht culture in California with Jeff Brown
In this episode, we sit down with Jeff Brown and Thiago Lucidi brand manager for Pershing, one year after adding Riva Yachts to his portfolio - now expanding with Pershing. Jeff shares how he became fully immersed in the Riva culture, from buying a classic Riva of his own to representing one of the most storied brands in yachting. Joined by Pershing’s Brand Manager, we discuss craftsmanship, design philosophy, and what it takes to carry two Italian legends under one flag.
Highlights in this Podcast:
Jeff Brown on a year of representing Riva Yachts.
The story behind buying and restoring his classic Riva. How Pershing joins the Jeff Brown Yachts family.
The evolution of Italian yacht culture and events in California
Watch now and see why Jeff Brown is the legend behind the legends. Find your perfect yacht on YachtWay.com - the world’s most modern yacht listing platform.
Your Yacht. Your Way. YachtWay.
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